More companies should be taking notes!
TikTok just announced a new incubator program for Black creatives, NBC News reports.
“TikTok for Black Creatives” is a new initiative launched by the social media app to help 100 Black creators develop their talent over three months. The program includes town halls with Black influencers and celebrities, forums, educational initiatives with TikTok execs, and community building activities focused on “open[ing] doors for them to reach new heights in their careers.”
Black creators who use the app have long complained about their content being suppressed or not magnified at the same rate as white users. As a result, the social media company issued a formal apology and committed to long term action to create more diversity and inclusion for Black creators.
The new program also includes a grant for creators in partnership with Macro, “a media company representing the voices and perspectives of people of color.” Creators can utilize the funding for educational resources, production equipment, and any other tools needed.
“Black creators on TikTok have been a driving force for our community, from starting trends to fostering connection to introducing new ways to entertain and inspire others, and we’re committed to continuing to elevate and amplify their voices,” TikTok said.
Black creatives often originate many dance choreography videos or various challenges that go viral on TikTok. As was the case with 14-year-old Jalaiah Harmon, who never got credit for her creation of the “Renegade” dance until the artist who made the song publicly thanked her.
Stacey Walker King, the chief brand officer for Macro, issued a statement about the new initiative, saying, “We are thrilled to partner with TikTok to identify, uplift, and support Black creators. The Black creator community on TikTok is at the forefront of driving culture and sparking trends, and Macro is proud to help amplify and showcase their immense talent.”
Anyone interested in joining the “TikTok for Black Creatives” incubator program can apply here. The deadline for applications is January 27th.
Photo Courtesy of TikTok: @blackbeltbabe, @mistercapeheart, and @jalaiahharmon