She has multiple lines that will bring everyone joy!
Tabitha Brown has teamed up with Target for four limited-time-only lifestyle collections, A Bullseye View reports.
Ever since Brown stepped on the scene, she’s been wooing followers with her infectious personality and passion for spreading positivity. That spirit has paid off too, Brown receiving a ton of endorsement and partnership deals including a salt-free seasoning line with McCormick, a new vegan restaurant in California, a preschool learning series with YouTube Originals, and a book that hit No.1 on The New York Times’ Best Sellers list. Now Brown is back at it again, announcing a new partnership with Target to release four limited-time-only collections over the next year.
The Tabitha Brown for Target line will feature apparel, swim and accessories, home and office, food and kitchenware, entertaining products, and more. The vegan influencer has worked with Target as a social media content creator for the last two years, the company hoping to infuse some of that Brown essence into the new product lines.
“Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive, and affordable style for all. We’ve had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love,” said Jill Sando, executive VP, and chief merchandising officer at Target.
Photo Courtesy of Tabitha Brown for Target
The first collection features more than 75 apparel, swim, and accessories items, many valued at less than $30, featuring sizes from XXS-4X. The collection is stamped with bright hues and bold patterns, reflective of Brown’s aesthetic, to bring fun, inspirational and inclusive style to all. Brown said watching all her dreams come true has been surreal and she found a particular type of liberation while creating the collections.
“As a small-town girl, I grew up with big dreams and now, those dreams have become a reality. Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love and optimism to their everyday lives,” said Brown.
She took to social media to share some special promo videos that featured herself, her sister, and her daughter modeling some of the pieces while also encouraging everyone to check the collection out and let them know how excited she was. She revealed that she had previously attended fashion design school in 1997, dropping out to pursue a career in acting, promising her father that one day, when she’s famous, she’ll have her own clothing line and the sacrifice would not be in vain.
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“Family!!!! Look at what the Lord has done!!! I have my very own collection @target…I can’t wait for you all to experience these limited time pieces with me this summer!! I designed them with you all in mind!! Colorful, joyful, comfy and chic for everyone!!! I hope y’all love it as much as I do!!…Daddy, look, I did it!!!,” wrote Brown.
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“My moma called us her favorite girls and it was so important to have my sister Tasha (My Moma’s twin) and my baby girl Choyce (My Moma’s only granddaughter) be a part of this moment with me! I hope y’all love my new collection @target and that it makes you all feel beautiful!!!,” Brown added.
The first collection from Tabitha Brown for Target is set to hit shelves on June 11. Congratulations, Auntie Tab!
Photo Courtesy of Tabitha Brown for Target