She’s taking her talents back home to The Chi!
Renowned entertainer Keke Palmer has just been named the first-ever Chief Brand Officer for Black-owned hair care brand, “Creme of Nature,” PR Newswire reports. A legacy company first launched in Palmer’s hometown of Chicago in 1976, Creme of Nature has been providing high-quality hair products for Black hair for more than four decades. Now, the Chitown brand has enlisted Palmer’s star power to help usher in the next era of hair care for the trusted company.
“As a Black-founded brand, it was important for us to collaborate with someone who truly understands and embraces her natural hair and embodies the values we stand for. Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings a genuine and relatable perspective – her deep connection to her roots, along with her insights and expertise, will help us better meet the needs of our customers,” said Chandra Coleman, Head of Marketing for Creme of Nature.
In her new role, Palmer will be featured throughout the brand’s digital media campaigns, in-store displays, and national advertising. She will work with the team to help shape product lines, consult on product innovation and packaging, and share product demos. Palmer will also be hands-on with helping to evolve the brand’s direction, marketing, and storytelling, curating campaigns that resonate with audiences. Palmer said the company’s long-standing commitment to Black beauty helped cement the partnership for her.
“What really stood out to me about Creme of Nature is their commitment to celebrating Black beauty. From the start, they’ve been crafting effective, high-quality products that really cater to our unique hair textures and needs. This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that resonate with our community and celebrate the diversity of textured hair,” said Palmer.
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The Emmy award-winning actress is also expected to appear on behalf of Creme of Nature, bringing her personal brand touch to every campaign, something the company said it’s looking forward to.
“Throughout Keke’s remarkable professional career and personal life, she’s demonstrated her authentic self, in line with our brand ethos. We believe that with Keke on board, we can continue to grow and make a meaningful difference in the hair care industry, added Coleman.
Cover photo: Keke Palmer Named First Ever Chief Brand Officer for ‘Creme of Nature’/Photo credit: Creme of Nature