The power of photography lies in its ability to preserve moments, tell stories, and honor legacies!
You asked, and we listened—because closed mouths don’t get fed. Most Incredible Studio and Because Of Them We Can continue celebrating Black storytelling through the Because of You: Legacy in Focus collection by introducing two new offerings designed to deepen engagement with Black photographers and creatives. As we step into Women’s History Month, these new sets arrive at the perfect time, coinciding with a special series of interviews featuring Black photographers who have shaped visual storytelling.
These limited-edition sets are collector’s items; once they’re gone, they’re gone. So, if you’ve been waiting to build your legacy, now’s the time!
The new drops are:
- Because of You – Legacy in Focus + Photography Set
This bundle includes the complete LEGO® set—the camera and frame—and a Photography Card Bundle of your choice. Each set comes with 539 LEGO® bricks, a custom box, and a QR code for the digital instructional booklet, featuring an editorial on Black photographers and their contributions to culture. - Because of You – Frame + Photography Set
This set is designed for a sleek, displayable option and includes a LEGO® frame and a Photography Card Bundle. With 120 LEGO® bricks, this piece offers a tangible way to showcase Black excellence, whether on a desk, bookshelf, or gallery wall.
Each order includes a Photography Card Bundle featuring 10 legendary Black creatives from the BOTWC archive with three distinct sets to choose from:
- The Storytellers Set: Writers, photographers, and filmmakers like Gordon Parks, Maya Angelou, and Spike Lee.
- The Culture & Creativity Set: Musicians, visual artists, and designers like Prince, Aretha Franklin, and Jean-Michel Basquiat.
- The Legacy Set: Historical figures and activists like Harriet Tubman, Malcolm X, and Madam C.J. Walker.
By offering these expanded options, we invite more people to participate in preserving and celebrating Black storytelling in ways that fit their space and interests.
As part of this campaign, we are also reconnecting with the young people who were featured in the original Because Of Them We Can campaign. Launched by BOTWC founder Eunique Jones Gibson in 2013, the campaign began as a powerful photo series featuring children reimagined as iconic Black history figures, honoring the leaders and changemakers who paved the way.
Now, over a decade later, these young people—many of whom are now teenagers and young adults—are reflecting on their experiences, sharing what it meant to embody such powerful figures at a young age, and discussing how those moments have shaped their identities today. Their voices add another layer of storytelling to this project, reinforcing the importance of preserving Black history and passing it down to future generations.
Photography has long been a tool for Black people to document history, challenge narratives, and celebrate culture. The new series honors contemporary Black photographers through an exclusive set of interviews highlighting their work. These conversations will feature visual storytellers like Cheriss May, Andrea Walls, Jamaica Gilmer, Eva Woolridge, Adrian Octavius Walker, Laylah Amatullah Barrayn, Karl Ferguson Jr and Faith Couch, offering insight into their journeys, inspirations, and the importance of capturing Black life through their lens.
“Photography is a form of memory—it holds our joy, our struggles, and our triumphs in a way that words sometimes cannot,” says Faith Couch, a photographer dedicated to documenting Black identity and culture. “This project is about preserving those moments and ensuring our stories are seen, honored, and never forgotten.”
These interviews will be published on the Because of Them We Can website throughout the month, highlighting incredible photographers whose work captures the richness of Black life. Their narratives not only tie into the expanded offerings but also honor the very artists featured in the Photography Card Bundles—ensuring their legacies continue to inspire and shape the future of visual storytelling.
Each piece in the Because of You: Legacy in Focus collection bridges past and present, connecting generations through photography and storytelling. With these new offerings and the upcoming interview series, we continue to celebrate the visionaries behind the lens while making their work more accessible to a new audience.Grab your Because of You: Legacy inFocus LEGO® set now at www.mostincrediblestud.io/becauseofyou.
Cover photo: ‘Because Of Them We Can’ & ‘Most Incredible Studio’ Expands LEGO Set to Highlight the Legacy of Black Photographers/Photo credit: Because Of Them We Can/Culture Brands