They’re providing safer options for the children!
During the global pandemic, Jasmine Phinex, like many educators, found herself home a lot more with her family. With the wave of fear and instability gripping the world, Phinex took solace in spending time with her young daughter Serenity. Just three years old at the time, one of Serenity’s favorite pastimes was getting her nails painted, a mother-daughter bond that Phinex called “priceless.” It was during one of those bonding sessions that Phinex said she got the bright idea to launch her own nail polish line.
“One moment that stood out to me the most was when my daughter asked one day, ‘Mommy, it’s no more nail polish? We need to go to the store.’ Jokingly, I replied, ‘Ok, Serenity, what store should we go to?’ With confidence and her hand on her hip, my three-year-old daughter responded by saying, ‘Let’s go to Serenity Nail Polish store,’” Phinex recalled.
What may have been a normal parental interaction with someone else set off a lightbulb for Phinex, sparking the creation of Serenity Nail Polish. With her daughter as Co-CEO, Phinex drafted a business plan that would eventually turn into the “high-quality vegan, waterproof, non-toxic nail polish” the brand is known for. By focusing on a product that was both quality and safer for children, Phinex and her daughter Serenity were able to create something special.
Now, the brand, touted as kid-friendly, has a line of vibrant, non-harmful nail polishes that can be used and reapplied as many times as a child desires. Phinex’s goal is to promote creativity and self-expression among little ones. Her daughter Serenity, now 7, is also very active with the company, regularly modeling the brand’s products and creating an accompanying coloring book for the polish.
The vegan polish brand has been featured on numerous sites and carries an array of colors at an affordable price. To purchase your bottle of Serenity Nail Polish, click here.
Cover photo: Mom Launches Vegan Nail Polish Line With 7-Year-Old Daughter as Co-CEO/Photo Credit: Serenity Nail Polish/Instagram