She’s multi-tasking, okay!
Shelly-Ann Fraser-Pryce is an Olympic track and field athlete known as one of the fastest women in the world. Repping Jamaica, Fraser-Pryce is heralded for her showmanship on the track. She often sports vibrant-colored hair that can be seen blowing in the wind as she takes off at the speed of light. Now, Fraser-Pryce is prepping to compete at the 2024 Paris Olympics, taking time off from her rigorous schedule to announce another endeavor: a new hair care line.
“Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs,” wrote Fraser-Pryce.
The eight-time Olympic medalist’s new line, Afimi, is made from all-natural, plant-based ingredients derived from her home country of Jamaica. The new line includes several products, including a maintenance shampoo and conditioner, restoring leave-in conditioner, scalp balm, styling cream, and glow-hydrating hair mist. The products are formulated for all hair types and are priced pretty affordably.
“I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way. This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence – each ingredient naturally sourced from the earth to enhance your natural beauty,” she added.
Grab your Afimi products by Olympian Shelly-Ann Fraser-Pryce now @Afimi.
Cover photo: Olympian Shelly-Ann Fraser-Pryce Launches New Plant-Based Hair Care Line/Photo credit: Afimi/Shelly-Ann Fraser-Pryce/Instagram